Paid Ads Management for D2C Brands India | Google & Meta Ads | Saga Creative Studios
D2C Paid Ads · Google & Meta · India

Stop burning money
on ads with no strategy.
Start scaling profitably.

Saga Creative Studios manages Google Ads and Meta Ads campaigns for D2C brands in India — built around your customer acquisition cost targets, not vanity metrics. Every campaign is run by the founder, Nithish Kumar, with transparent weekly reporting on every rupee spent.

7–14
Days to first results after launch
₹29,999
Management fee per month
Weekly
Transparent ad spend reports
Two Platforms. One Strategy.

Google Ads captures demand. Meta Ads creates it. You need both.

Most D2C brands run one platform and wonder why growth plateaus. Google and Meta do different jobs — and together they cover the entire D2C buyer journey.

G
Google Ads
Search, Shopping, Performance Max

Google Ads captures buyers who are already searching for your product or category. High purchase intent, lower funnel — the most direct path from search to sale for D2C brands.

  • Search campaigns targeting category and brand keywords
  • Google Shopping for product-level discovery
  • Performance Max for cross-channel reach
  • Remarketing to website visitors who didn't convert
  • Negative keyword management to stop wasted spend
Best for: High-intent purchase capture
M
Meta Ads
Instagram, Facebook, Reels

Meta Ads reaches buyers who match your ideal customer profile — before they're actively searching. Demand creation, brand awareness, and retargeting that keeps your brand visible throughout the consideration phase.

  • Advantage+ Shopping campaigns for D2C products
  • Reels-first creative strategy for organic-feeling discovery
  • Lookalike audiences built from your best buyers
  • Cart and product-view retargeting sequences
  • Creative testing framework — new angles every 2 weeks
Best for: Brand discovery & demand creation
What's Included

Full-funnel paid ads management — from strategy to weekly reporting.

Every component of a profitable paid ads system — managed end to end by the founder every month.

Campaign Strategy & Setup

Full campaign architecture built around your D2C brand's unit economics — audience structure, campaign types, budget allocation, and bid strategy set up for profitable acquisition from day one.

  • Account structure audit or fresh build
  • Audience research & segmentation
  • Budget allocation across platforms
  • Conversion tracking setup & verification

Creative Strategy & Copy

Ad copy, headline variations, and creative briefs for every campaign — tested systematically with new angles every two weeks to prevent creative fatigue and keep CAC declining.

  • Ad copy writing for all formats
  • Creative brief for video/image assets
  • A/B testing framework
  • Creative refresh every 14 days

Audience Targeting & Optimisation

Precise audience targeting built around your ideal D2C buyer — interest stacks, behavioural signals, and lookalike audiences from your actual customer data for Meta, and intent-based keyword targeting for Google.

  • Interest & behaviour audience builds
  • Lookalike audience creation from buyer data
  • Keyword research & negative keyword lists
  • Weekly bid & audience optimisation

Landing Page Recommendations

Paid traffic is only as good as the page it lands on. We review your landing pages every month and provide specific, actionable CRO recommendations to improve conversion rate — so your ad spend works harder.

  • Monthly landing page CRO audit
  • Above-the-fold copy recommendations
  • Trust signal & social proof feedback
  • Mobile experience checks

Weekly Performance Reports

A transparent weekly report showing exactly what was spent, what it generated, which campaigns are working, which aren't, and what we're doing next week. No black-box reporting.

  • Weekly spend vs revenue breakdown
  • CAC and ROAS by campaign
  • Top and bottom performing ad sets
  • Next week's optimisation plan

Retargeting Sequences

Multi-step retargeting campaigns that re-engage visitors who browsed but didn't buy — product viewers, cart abandoners, and past buyers — with the right message at the right stage of their journey.

  • Cart abandonment campaigns
  • Product-view retargeting
  • Past buyer win-back sequences
  • Sequential messaging strategy
The Right Metric

We optimise for CAC. Not ROAS. Here's why it matters.

Most agencies chase ROAS — it looks impressive in a report. But ROAS doesn't tell you if your business is profitable. A 4× ROAS with 30% gross margins means you're losing money. A 2.5× ROAS with 65% gross margins means you're scaling profitably.

Customer Acquisition Cost (CAC) is the metric that directly connects your ad spend to your unit economics. When we reduce your CAC, we're directly improving the fundamental health of your D2C business — not just making a dashboard look better.

How CAC is calculated
CAC = Total Ad Spend ÷ Number of New Customers
Target: CAC must be below your gross margin × LTV for the business to be profitable
❌ Optimising for ROAS only
ROAS4.2×
Ad Spend₹50,000
Revenue₹2,10,000
Gross Margin (30%)₹63,000
Profit after ads₹13,000 ✗ thin
✓ Optimising for CAC target
CAC Target₹800
Ad Spend₹50,000
New Customers62
Gross Margin (65%)₹1,30,000
Profit after ads₹80,000 ✓ healthy
How We Launch

From free audit to live campaigns — in under 14 days.

No six-week onboarding. No strategy decks that never execute. We audit, plan, build, and launch — fast.

Week 1

Audit & Strategy

We audit your existing ad accounts (or start fresh), review your unit economics, and build a campaign strategy with specific CAC targets before spending a rupee.

Week 1–2

Build & Setup

Campaigns built in Google Ads and Meta Ads Manager. Conversion tracking verified. Audiences built. Ad copy written. Creative briefs sent to your team.

Week 2

Launch & Learn

Campaigns go live. The first 30 days is a learning phase — we gather data on which audiences and creatives perform best and cut underperformers fast.

Month 2+

Optimise & Scale

Winners get more budget. Losers get cut. New creative angles tested every two weeks. CAC tracked weekly. Profitable campaigns scaled toward your growth targets.

Is This Right For You?

Who Saga's paid ads service is — and isn't — built for.

This is for you if…
You have a working product with proven demand and want to accelerate customer acquisition
You know your gross margins and have a realistic CAC target — not just "I want good ROAS"
You have ₹30,000–₹1,00,000/month in ad budget to invest alongside the management fee
You want transparent weekly reporting — not monthly black-box summaries
You can provide or quickly produce image/video creative assets for ad campaigns
This is not for you if…
Your product hasn't been validated yet — paid ads amplify what's already working, they don't fix a broken product
Your landing page converts below 1% — ads traffic to a broken funnel just burns money faster
You need ₹10L+/month in ad spend managed — that's outside our current scope
You want guaranteed ROAS numbers before we've seen your account, category, or conversion data

Paid ads management from ₹29,999 per month.

Management fee only. Ad spend goes directly to Google/Meta — fully transparent, under your control.

Google Ads management
Meta Ads management
Creative strategy & copy
Weekly reports
Retargeting sequences
Landing page CRO
Paid Ads
₹29,999
/month + ad spend
Get a Free Ads Audit
No contract. Cancel anytime.

Want paid ads bundled with SEO, content & social? See the Full Funnel plan at ₹49,999/month →

FAQ

Common questions about D2C paid ads

For early-stage D2C brands in India, a starting paid ad budget of ₹30,000 to ₹1,00,000 per month is typically effective — enough to generate meaningful data without over-committing before you've validated what works. The Saga management fee (₹29,999/month) is separate from your ad spend, which goes directly to Google or Meta.
A good ROAS depends on your gross margins and LTV. D2C brands with 50–60% gross margins typically need a minimum 2.5× to 3× ROAS to break even. Rather than chasing ROAS, Saga focuses on profitable CAC — the metric that tells you whether your unit economics are actually sustainable.
Google Ads captures existing demand — buyers already searching for your product. Meta Ads creates demand — showing your product to people who match your buyer profile. Google typically delivers higher intent and conversion rates. Meta delivers broader reach and brand discovery. Most D2C brands benefit from running both in a coordinated strategy.
Most D2C brands see initial traffic and conversions within 7 to 14 days of campaign launch. The first 30 days is a learning phase where campaigns gather data. Months 2 and 3 show the clearest sustainable performance picture as the algorithm optimises and winning ad sets are scaled.
Saga provides creative strategy and copy — ad headlines, body text, and creative briefs telling your team exactly what to shoot or design. For image and video production, we work with what you provide. Campaign strategy, audience structure, bidding, and optimisation are fully managed by Saga.
No. The ₹29,999/month management fee covers strategy, setup, management, and reporting. Ad spend goes directly to Google and Meta — under your control, fully transparent. You own all your ad accounts. This keeps every rupee of your ad budget visible and accountable.

Ready to run ads that actually make money?

Book a free ads audit. We'll review your current campaigns (or your brand if starting fresh), identify the biggest waste and opportunities, and show you what profitable scaling looks like — at no cost.

Book a Free Ads Audit